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Very little business could provide me a tutorial on love and information a lot better than Hinge, certainly one of today’s most well known apps that are dating.

The modern day matchmaker is extremely effective in digitizing a classic fashioned method of meeting people: through shared buddies. However their appeal doesn’t preclude them from having a really complicated relationship with a metric most companies don’t want to see grow: churn.

Devin Markell, Hinge’s information lead, describes if you’d like to help your users and grow an item, KPIs like engagement, retention, and churn are table stakes. (more…)